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You want a course platform where your branding takes center stage, but you don’t want the complexities, cost, or time associated with developing one from scratch.
That’s where white-label online course platforms come in. These are standalone course builders that allow you to create and sell courses under your own brand without the added technical hassle.
In this guide, we’ll discuss the 7 best white-label online course platforms in 2024 and evaluate their white-labeling capabilities, such as custom domains, customization options, email white-labeling, and branded mobile apps.
By the end, you’ll have a clear idea of which platform best suits your needs. Let’s get started.
Before we dive into the best white-label online course builders, let’s first establish what exactly they are and what capabilities you should look for when selecting one.
A white-label course platform is a pre-built software solution you can rebrand and customize to appear your own. It’s a convenient and cost-effective way to launch your course website.
It isn’t a distinct category of online course platforms per se; any course hosting platform that lets you make the platform your own with your branding and design falls under this category.
We don’t consider WordPress LMS plugins as white-label platforms, as they require a WordPress installation and technical expertise to set up. Instead, we focused on standalone platforms that require no additional software or setup.
When selecting a white-label online course platform, here are some key capabilities to consider:
Now, let’s look at the top seven online course platforms and compare their white-labeling capabilities.
Pricing: Free – $499/mo
Thinkific is the highest-rated online course platform in our evaluation. The platform comes with a robust set of course creation tools, including a flexible course builder, a well-designed course player, powerful learning tools, and mobile apps.
It also includes a website builder and essential selling tools, all while being easy to use. Thinkific also has an app store with over 80 apps, making it fully extendable.
Thinkific’s pricing is also reasonable, making it an attractive option for businesses of all sizes. It has a free plan where you can create one course, while the paid plans, starting at $49 per month, support unlimited courses and students. There’s no transaction fee on any of the plans.
White-Labeling Options
So, Thinkific ticks all the boxes when it comes to white-labeling options, making it a top choice for course creators seeking a professional and customizable online course platform.
Additional Info
Pricing: $69 – $399/mo
Kajabi is the best all-in-one online course platform. It lets you build your website, start a blog, sell your products, build marketing funnels, and do email marketing.
Regarding course creation, it offers a drag-and-drop course builder, multiple course player themes, assessments, and live classes. It also includes a powerful community builder.
Kajabi’s pricing is on the higher side, with the Kickstarter plan ($69/month) allowing only one product. The Basic plan ($149/month) allows three products, and the Growth plan ($199/month) lets you have 15 products. However, it doesn’t charge a transaction fee on any plan.
White-Labeling Options
Kajabi’s comprehensive white-labeling features make it a top choice for those who seek an all-in-one course platform that aligns seamlessly with their brand identity.
Additional Info
LearnWorlds Pricing Plan Selector
Answer these simple questions and immediately find the right LearnWorlds pricing plan for your business!
Pricing: Free – $197/mo
New Zenler is another all-in-one course platform. It excels in course creation and engagement with features such as a flexible course builder, advanced assessment tools, live classes, and free mobile apps.
The platform supports a powerful website builder and a few marketing tools as well, including a funnel builder and email marketing automation, even though the marketing features are quite basic compared to Kajabi.
Having said that, New Zenler’s pricing is unbeatable. It costs $67/month and offers all the features, including unlimited courses and students.
White-Labeling Options
So, if you’re on a budget and looking for an affordable course platform with essential white-labeling options, New Zenler is definitely worth checking out.
Additional Info
Pricing: Free – $197/mo
LearnWorlds stands out for its learning and engagement features. The most notable one is the interactive video player, which allows instructors to add overlays and quizzes within their videos. It also includes powerful assessment tools and a native community builder.
Additionally, LearnWorlds offers advanced customization options with website themes and its flexible page builder. However, LearnWorlds isn’t user-friendly.
LearnWorlds pricing is also reasonable, with plans starting at $29/month + $5 fee per sale. However, most of its standout features, as well as the white-labeling options, are available on the Learning Center plan ($299/month), which might be a bit too expensive for some users.
White-Labeling Options
While LearnWorlds supports all the white-labeling features, its biggest downside is that it falls short in terms of usability. This is one big reason why LearnWorlds doesn’t score as high in our ranking when compared to other platforms.
Still, if it meets your needs and you’re comfortable with its learning curve, LearnWorlds can be a good option for a white-label online course platform.
Additional Info
Pricing: Free – $89/mo
Podia is the simplest platform for creators to sell online courses and memberships. It offers a decent set of features while keeping the platform extremely easy to use.
The platform includes course creation tools, a community builder, a website builder, blogging tools, and marketing and sales features.
Podia’s pricing is affordable, with a free plan available for testing out the platform’s features. However, you’ll need the Mover plan ($39/month + 5% fee) or the Shaker plan ($89/month) if you want to sell courses.
White Labeling Options
While Podia only supports essential white-labeling features, its user-friendliness and affordable pricing plans still make it a decent option for beginners.
Additional Info
Compare Course Platforms Side-By-Side
Use our interactive comparison tool to compare various course platforms based on the key features that matter and find the best solution for you.
Pricing: Free – $665/mo
Teachable is among the most user-friendly online course platforms. It has excellent course creation and engagement features, including a drag-and-drop course builder, powerful AI tools, quizzes, certificates, live classes, and community.
The platform also includes basic website creation and eCommerce tools.
While Teachable’s pricing is flexible, it’s among the most expensive options on this list. The entry-level plan costs $59/month + a 5% fee, while the most popular plan costs $159/month.
White-Labeling Options
So, Teachable is the most limited option on this list when it comes to white-labeling. And the biggest downside is that even if you use a custom domain, the login, signup, and checkout pages will still be on the Teachable subdomain.
Additional Info
Pricing: $49 – $399/mo
Circle (or Circle.so) is a community platform that also includes an online course builder. The community feature is best-in-class, with tools for community organization and management, discussions, events and livestreaming, and group chats.
However, the course builder is basic and only supports essential features like content dripping. So, it’s not your regular course platform and will work only for community-powered cohort courses.
Circle is reasonably priced as well, with plans starting at $49/month and the most popular plan with unlimited members costing $99/month. However, it also charges a transaction fee of 4% and 2%, respectively, on the two plans mentioned above.
White-Labeling Options
While Circle covers all bases of white-labeling, and generally, they are reasonably priced, the branded mobile app is a significant investment. Otherwise, Circle is an excellent platform for building your community and offering courses within it.
Additional Info
When it comes to white-label course platforms, picking a single champion can be rather tricky. The best choice depends on your priorities and budget.
Having said that, here’s our quick recommendation:
Thinkific is the best overall white-label course platform, while Kajabi excels as an all-in-one solution. These two platforms are the top-rated choices in our overall category, and they also offer the most extensive white-labeling features.
However, if you’re looking for an affordable platform that supports essential white labeling options, you can check out New Zenler.
We hope this article has helped you pick the best white-label online course platform for your business.
Which option are you most interested in pursuing? What motivates you to want a white-labeled course platform? Share your thoughts with us in the comments below.
A white-label course platform allows you to personalize an existing course platform with your branding and domain and remove anything related to the platform’s branding. There are several dimensions of white-labeling, including custom domains, email white-labeling, and branded apps.
The best white-label online course platform depends on your specific needs and preferences. If you’re looking for a platform primarily for course creation and selling, Thinkific is the best white-label option. On the other hand, Kajabi works best if you want an all-in-one platform.
Yes! You can add your brand’s look and feel, attach your custom domain, and remove the “Powered by Kajabi” branding. You can also get branded apps for your courses and community. However, certain transactional emails will still show a Kajabi email address.
You can only partially white label Teachable. While you can use a custom domain, the login, sign up, and checkout pages will still stay on Teachable’s subdomain. Moreover, you can’t get branded mobile apps or do email white-labeling.
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Hey there! I’m Baidhurya, the brains behind SellCoursesOnline. I used to run a digital agency, where I helped course businesses launch their eLearning platforms. I also led the tech and marketing teams at StationX, helping it grow to 500K+ students. In addition, I created the popular supply chain network design course. With 8+ years of experience, I’m here to share my expertise and insights on course creation and platforms with you.
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