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Yoga is all about flexibility, mind-body awareness, breath control, and harmonizing with nature. However, it’s also a multi-billion dollar industry with a lot of room for growth.
Recent reports estimate the Yoga industry to be worth almost $100 billion, with nearly 10% of the American population spending at least some time in the downward dog position.
Thousands of studios exist all around the world, from big cities to rural America; zoom out a bit, and the number of worldwide yoga practitioners balloons to nearly 300 million people. The space might seem crowded, but you can carve your own way through it if you use the right techniques.
Keep reading this article to learn how much yoga teachers make and how you can make a full-time income by teaching yoga while establishing yourself as a market leader.
Are you ready? Let’s get into it.
This number depends on where you live, but a Yoga instructor can generally expect to make around $68,000 per year. However, this doesn’t mean that you can immediately expect that kind of salary.
Several factors will determine your paycheck, including:
| Years of Experience | Yearly Earnings |
|---|---|
| 0-1 Years | $53,442 |
| 1-3 Years | $58,160 |
| 4-6 Years | $62,505 |
| 7-9 Years | $67,505 |
| 10-14 Years | $73,027 |
| 15 Years | $74,302 |
For some, $75,000 a year is more than enough compensation for working their dream job.
For others, it’s just the tip of the iceberg.
The yoga teachers mentioned below don’t just exceed the annual average; they blow it out of the water. How? By utilizing a variety of monetization strategies rather than just charging for weekly classes.
Take a look through the examples and see if they can provide you with some inspiration.
Nearly half a million dollars a year as a Yoga teacher is nothing to sneeze at.
At the average median rate of $30 per hour, it would take 13,333 hours to amass those kinds of earnings—or 256 hours a week, and a week only has 168 hours.
Ave Taylor manages a stable of yoga teachers, some of whom claim to earn nearly $400,000 per year. They do so not by teaching class after class but by diversifying their product offerings.
Teaching at a live event, for example, can net between $5,000-10,000. If the teacher moonlights as an author, they may receive up to $100,000 per book.
Social media-savvy Yoga instructors can charge for Instagram posts—sometimes $500 or more for each post. Some excel at teaching yoga-based courses, charging each student at least $3,000.
As you can see, it all begins to add up. The key is being able to leverage the expertise you accumulated through the years and package it into a format that others would be willing to pay a premium for.
As a Yoga teacher for more than 25 years, Steph Ball-Mitchell knew that she had a lot to offer her students. Instead of relegating those lessons to a physical classroom, she used an online course portal to help train aspiring Yoga teachers.
Online courses allowed her to grow her brand internationally while also focusing on interacting with yoga students during the learning process. It’s the perfect mix of public and private classes.
The best part of this is that since the course is created once and updated periodically she only has to focus on marketing it to generate recurring revenue.
Since her audience is made of Yoga teachers, they see it as an investment in their own business. It’s a win-win.
What is the key to a solid YouTube presence? A catchy intro? Good video search engine optimization? A cat jumping into a window?
For Adriene, the formula is simple: offer high-value Yoga classes that are not interrupted by advertising and give them away. It’s that simple.
Although she only has a little more than 600 videos on her channel, she has more than ten million subscribers and over one billion views.
Besides the fact that Adriene is a very capable Yoga instructor, the real secret is that her videos are very accessible. There’s no paywall to get past in order to access premium content, and her classes are explained in such a way that anyone can understand them.
Another thing that Adrienne understands is the power of a devoted fanbase. Although corporate sponsorships are present in every video—if you look hard enough—her focus is on the viewer. Her subscribers don’t feel like they’re being sold to, which means they’re more apt to return.
Isn’t that how yoga is supposed to be? Yoga has been described as “meditation in motion,” so the gentle, simple approach to online instruction makes the most sense.
And in Adrienne’s case, it makes the most dollars, too.
You don’t need an MBA to make more money teaching Yoga. All you need is a little creativity and a brand-first mindset to up your earnings.
If you’re new to teaching yoga, you may be hesitant to start your new employment at the bargaining table. Yet, not only can you reject the first offer you’re given, but studies also show that you should.
In fact, on average, people who negotiate their salary get $5,000 more than their original offer.
Moreover, most employers expect that you’ll negotiate your salary. After all, the first number is just a starting point; work off of that in order to bargain for your true worth.
However, chances are that you’ll probably be a little nervous when you try to squeeze a few more dollars out of your employer. For that reason, you should also consider structuring your pay to reflect your unique value.
For instance, offer your employer a lower base salary with a commission for each student (new or returning) that you bring to your class; or ask for a bonus to be included if you hit a certain amount of positive reviews from your clients.
Additionally, you could negotiate other services. For instance, if you used to be a DJ or can provide stellar aromatherapy services, highlight those to your studio owner. They may provide a nice pay bump for you if they can market those to their customers.
Remember, when negotiating your salary, highlight the value for both you and your boss. What can you offer that can increase their bottom line as well?
Unless you’re bound by a specific non-compete agreement, consider teaching yoga online. Not only will you be able to build up your brand and reach a global audience, but you’ll also get more out of your content. A class taught once can be retaken by your clients forever.
There are several options for you to choose from when considering an online yoga experience.
Yoga teachers who spend time in the studio with real students will have a wealth of knowledge they can share.
There are literally dozens of ways to monetize your experience—from ebooks and online yoga schools to live events and conference speaking gigs. The only thing you need to figure out is which one you want to pursue.
When considering your monetization options, consider your rate of return. People will pay more for specialized opportunities, so think of how you can provide unique experiences.
Here are a few options that you may not have considered:
Even though you probably didn’t get into teaching Yoga for the money, there’s no question it can be an extremely lucrative career if managed correctly. You may not reach the heights of some multi-million dollar YouTube stars, but you might make a very comfortable living for yourself.
How much you can earn as a Yoga instructor depends almost entirely on you: advanced monetization techniques can go a long way.
Your experience is worth something. Lean into the value you can offer others, find unique ways to package it, and the sky’s the limit as to what you can earn.
Absolutely. You can use paid ads to increase awareness of the community, but word of mouth from members is always best. One of the best reasons to use paid ads is to promote the group to current customers—those who may be fans but don’t know there is a group filled with others who are just as passionate about your brand.
The best way to keep a community active is with regular posts that drive the conversation. Engagement topics, polls, Q&As, live streams—all of this can be used to increase traction. Remember to also respond promptly to any questions and comments. People need to feel like they are being heard.
The short answer to this is “anything that forces people to respond.” The long answer consists of a few different categories: content that will entertain, teach, or spark emotion. From there, you can choose from a variety of different content types. Infographics teach, reviews support, product demos inform, and games entertain. Try to find a nice mix of these and others to drive engagement.
Only when the time involved in moderating your community takes away from your ability to grow your brand. For start-ups, it may be years before your community has enough activity to justify bringing someone else on. For others, you may only need a couple of months. You may also consider bringing on a community manager that has skills you don’t have. Since moderating a community is more than just playing referee, consider hiring someone who has prior experience with community management to perform tasks you may not have thought about.
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Hey there! I’m Baidhurya, the brains behind SellCoursesOnline. I used to run a digital agency, where I helped course businesses launch their eLearning platforms. I also led the tech and marketing teams at StationX, helping it grow to 500K+ students. In addition, I created the popular supply chain network design course. With 8+ years of experience, I’m here to share my expertise and insights on course creation and platforms with you.
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